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Channel: turnings :: daniel berlinger » marketing
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The Corner: How Amazon’s KDP Select Saved My Book

The Corner: How Amazon’s KDP Select Saved My Book: I learned that the Internet is a very, very noisy place, and that just about everyone is selling something. I learned that people aren’t sitting...

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Next Phase of Commercials

Next Phase of Commercials: I predict that in a few years from now we’ll start to see 4.5-minute length commercial shorts that come after the extended-play version. Or maybe even “directors’ cut”...

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Dr.Brendan | The iphone Doc

Dr.Brendan | The iphone Doc: During the short visit at our apartment, I learned that Dr.Brendan since has moved his business out of his living-room and opened two stores. And not only that, he has a...

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Alex Payne — How Not To Sell Software in 2012

Alex Payne — How Not To Sell Software in 2012: Basically, the farther away you get from being like an app store or Amazon Web Services, the less likely it is that you’re going to get my money. [Same...

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Music Lessons (that work for publishing, too) – The Domino Project

Music Lessons (that work for publishing, too) – The Domino Project: The new thing is never as good as the old thing, at least right now. Past performance is no guarantee of future success Copy...

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Free samples

Free samples: The scarce resources in the connection revolution are connection, attention and trust, not molecules, atoms or strawberries. [Amazing that this isn’t “common knowledge” at this point.]...

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“I don’t have a problem with Apple, really”

“I don’t have a problem with Apple, really”: You can’t be hipster smug with an Apple product. In 2012, you buy an Android product and unlock the bootloader to be hipster smug, and use phrases like...

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Thinking Clearly About Piece-Work

Thinking Clearly About Piece-Work: Now according to classic economic theory, these changes wouldn’t just be details of style, but would increase the size of the overall pie. And, on the squishy side,...

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Why does this keep happening?

Why does this keep happening?: This is unacceptable, it is stupid, and it reeks of someone with no goddamned clue making engineering decisions because the idea of a branding-less install chapped their...

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Hunting of the Snark

Hunting of the Snark: So I’d think twice about deciding your online persona is “righteous asshole.” If it seems like a good idea, think two more times. You are not speaking truth to power. It is not a...

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